Job Information


Director of Retail Sales- Kroger

JBS USA is a leading global provider of diversified, high-quality food products, including a portfolio of well-recognized brands and innovative, easy-to-use food solutions. We process, prepare, package and deliver fresh and value-added premium meat, poultry and retail-ready food products for customers in approximately 100 countries on six continents. We are also the majority shareholder of Pilgrim’s, the largest poultry company in North America. JBS USA employs more than 100,000 team members, and our corporate office is located in beautiful Greeley, Colorado, where our 1,200 team members onsite enjoy more than 300 days of sunshine a year.


  • Leads Sales Plans to achieve volume, invoice dollars, profit and share objectives.

  • Partner with multiple JBS business units to support our product lines.

  • Meet weekly with Kroger team and be able to have effective relationships at multiple levels within Kroger.

  • Accountable for all customer communication related to assigned products.

  • Ability to outline and forecast promotional and turn volume

  • Responsible for pricing accuracy, deduction resolution and reduction, retail analysis and reporting, customer service, transportation and claims.

  • Accountable for potential management of broker services, managing day to day activities, effective sales/reporting; including forecasting, promotional activities, correcting out of stocks and distribution voids, tracking and reporting competitive activities, analyzing the category mix to optimize performance.

  • Communicates goal performance status and corrective actions monthly.

  • Responsible for achieving new product sell-in goals including; new item presentations, approval of sells material, ordering samples, tracking distribution sell-in, planning retailer Ads/TPRs, prioritizing consumer demand generation support, forecasting and filling orders.

  • Supports innovation planning by communicating customers’ needs to influence new product concept development, pricing and distribution goals setting.

  • Analyzes seasonal trends and consumer purchasing data to influence key business decisions including SKU rationalizations.

  • Champions improvements in product, process and programs.

  • Embrace, live by and encourage the Values of JBS with the team


  • Bachelor's Degree required.

  • 7-10 years of Retail experience required (Broad exposure to multiple Customers a plus; Kroger experience a plus).

  • 7-10 years of CPG direct sales experience preferred.

  • Microsoft Office applications with advanced skills in PowerPoint, Excel and Word.

  • Excellent verbal and written skills a must.

  • Ability to navigate individual business line focus (Multiple Business Unit personnel and Field Teams), while aligning JBS initiatives with Customer strategies and goals to win in the marketplace.

  • Proven excellence in negotiations.

  • Ability to analyze syndicated data and provide insights. Experience with category management and implementation with retail sets a plus for achieving Customer and JBS goals.

  • Retail perishable Fresh Meat or other commodity experience preferred but not required.