JBS USA Brand Marketing Director in Doral, Florida
Lead the omni-channel (ecommerce, in-store, home delivery) marketing plans ensuring that the Wild Fork brand pillars and product ideas are powerfully brought to life across all major brand touchpoints.
Play an integral role in identifying big brand and product ideas to drive sales and customer acquisition across channels.
Lead marketing performance analysis to identify what to stop/ start/ continue on a regular basis to drive continual improvement in marketing tactic performance.
Oversee briefing in big seasonal brand, product, and promotional ideas to internal creative team and/or external agency partners.
Develop evergreen Wild Fork brand messaging and content strategy that brings in new customers and drives repeat and loyalty with existing customers.
Partner closely with the leaders of operations, customer analytics, ecommerce, product, and finance to develop optimal and executable go to market plan to deliver sales/customer acquisition goals.
Work in concert with marketing team counterparts to ensure a consistent and holistic brand presence for Wild Fork across channels, products, and geographies.
Garner alignment/approval of marketing plan by senior leadership including Wild Fork’s brand president.
Serve as central leader/communications hub on marketing plan and calendar.
Minimum of Bachelor’s degree – preferably in Business Administration with a concentration in Marketing; Master’s in business or marketing preferred.
Experience / Background: Between 10-12 years business/marketing exp, with 8+ years of brand management experience preferably with consumer goods company working on culturally iconic brands.
Must have managed a team.
A familiarity and an appreciation for the commercial aspects of the business is required.
Experience in (or strong demonstrated desire) a startup environment is critical. We are a fast-paced environment and often doing things for the first time drawing on our past experiences to inform decisions.
Solid experience in strategy/brand development, including brand positioning and brand building activities.
Strong leadership/management skills.
Strong financial / business acumen.
Excellent verbal and written communication skills, as well as outstanding aptitude for time management.
Thoroughness, creativity, interpersonal awareness, relationship management and influencing skills as well as proficiencies in problem solving, and the ability to multitask are requirements.
Proficiency in MS-Office, design suite a plus.
Travel Requirements: Approximately 20% travel to field locations and/or activations, experiential events, global travel, etc.
EOE/M/F/VET/DISABLED DRUG FREE WORK PLACE