JBS USA SEO/SEM Analytics Manager in Doral, Florida
As E-commerce SEO/SEM & Analytics Manager, you will work with the Wild Fork leadership to build a strategy and execution plan that improves wildforkfoods.com user experience, optimizes conversion rates and performance. Working with cross-functional teams such as marketing, merchandising and technology, you will manage e-commerce SEO, SEM and website analytics. The ideal candidate should be an independent solution-oriented performer, skilled and experienced with using data to drive business action.
Manage e-Commerce platform:
Partner our developers to enhance the user experience (UI/UX)
Build metrics into both existing and new data systems and reporting platforms
Use google analytics to track and report performance
Support the development of site analytics reporting using Google Analytics and other tools to measure and understand consumer behavior on site, ranging from pathing and funnel analysis to product interaction; perform deep dive analyses to identify pain points within the online experience and partner with merchandising team to share results and implement related business solutions
Support the development of executive dashboards to provide visibility into business performance and track progress on KPIs vs. goals; perform deep dives and build more sophisticated data models as needed to drive business prioritization and decision-making
Optimize and improve SEO & SEM rankings
Lead cross-functional data needs and projects while proactively identifying additional areas in which analytics efforts can produce a strong value add to the business
Deliver data and analyses to stakeholders across the e-Commerce department that lead to actionable insights to support and drive both strategic and tactical decision making
Bachelor's degree and 5+ years in relevant e-commerce web Analytics / digital marketing / online paid media / marketing analytics, site experience, site analytics experience/ UI/UX/ project management.
Minimum 3 years of work experience in online roles in ecommerce, services or retail.
Growth mindset, humility and willingness to learn and work in teams
Experience with project management, website building, SEM, SEO, Google Analytics.
Proficiency in Excel and Power Point
Additional Preferred Qualifications
MBA or Masters in digital marketing or Analytics
Great articulator and communicator