Job Information

JBS USA HEAD OF RETAIL SALES in Lafayette, Colorado

Planterra Foods is a fully funded plant-based protein start-up. It’s an investment by the JBS Company, the second largest global food company and the world’s largest protein producer.

We are building our team and looking for talented and driven professionals for a Head of Retail Sales role based in Lafayette, CO who will help us create the best plant-based protein company in the world.


  • Lead the Retail sales organization, set targets, strategies and execution plan.

  • Ensures sale objectives are met within company strategies. Maintains coordination with integral company functions and business units.

  • Advises retail customers concerning sales and marketing techniques.

  • Analyzes sales statistics to formulate policy and to assist customers in promoting sales.

  • Reviews market analyses to determine customer needs, volume potential, and price opportunities to grow business.

  • Recommends product simplification and standardization to eliminate unprofitable items from sales line.

  • Prepares periodic sales report showing sales volume and potential sales.

  • Meets with key clients, maintaining relationships, negotiations, and in closing deals.


  • Minimum 10 years of relevant retail sales experience required

  • Prior senior sales leadership experience required

  • Significant CPG customer facing experience with multiple key accounts required

  • Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public

  • Strong computer skills (Microsoft Office); SAP experience preferred

  • Excellent written and verbal communication skills

  • Must be able to set goals and meet deadlines

  • Knowledge and understanding of finance, budgeting, sales, manufacturing and product development

  • Must be able to travel as needed

  • Must be available outside of normal business hours as needed

  • Bachelor’s degree in a related field; however additional related work experience will be considered in lieu of the education requirement.